I design and build from the same seat.

Eleven years of owning product surfaces at small companies, which in practice meant being the person setting the design direction, not just responding to briefs. I was usually the one making the product judgment calls, not waiting for someone else to frame them.

I build in code now, so I can ship the interface I design. Building in code shortened the distance between intent and reality.

Design's role in the room

I build influence through product judgment. I weigh business constraints against what users need and make the call to simplify or push back. I work with product and engineering from the start, and we use research and data to decide what ships.

Outside of work

I travel, chase local food, and pay attention to places that stay with me. That instinct feeds the work: notice what feels alive, then bring the useful parts back to product design.